Being established in 1982, Chongqing Joy Cygnet Dinning Co., Ltd is jointly founded by Chongqing Cygnet Group, international venture capital fund in America and Japan. It is a brand management company specializing in restaurant management of Chongqing Cygnet, which aims at advancing with times for management and innovation, constantly creating and promoting brand value. At present, various high-quality catering brands such as “Cygnet Hot Pot”, “789” and “Super Chow” have been operated in almost 300 stores throughout 32 cities and provinces in China as well as some overseas areas.
Being inspired by the clear intersection between Jialing River at Chaotianmen and Yangtze River, HE Yongzhi creates a new-type hot pot by putting a plate in common iron pot, known as double-flavored hot pot (red chili oil and clear soup).
In 1980s, HE Yongzhi developed unique Cygnet “litchi flavor” formula in traditional Chongqing hotpot condiment. The miracle of litchi flavor lies in that it not only remains pungent and spicy feature, but enhances the sweetness of remaining taste.
To collect and process the freshest and most authentic raw materials, Cygnet specially sets up pepper base and establishes Cygnet Baifu Food Factory in Shizhu, Chongqing, and the land of pepper in China.
Establish Chongqing
Cygnet
Start chain development
in Chengdu, Sichuan
The first franchised store starts business in Tanggu, Tianjin
Found franchising
management center
Introduce international
venture partners
Possess 300 Cygnet restaurants/the first overseas franchisee opens in Canada
Overseas franchising market opens completely
Chongqing Joy Cygnet Dinning Co., Ltd
Room 1305, World Financial Centre, No.188, Minzu Road
Yuzhong District, Chongqing, China
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